Today was the start of the 1st term brief. There was a free option of choosing who the client was going to be, what message to send across and who the target audience were going to be.
But the twist to this is that to choose the client, message and target audience, we had to throw three dices so that the numbers came out random which was quite unexpected.
The dice numbers which came out for me was three,three,two which on the paper indicated,
Client- supermarket chainMessage- become healthyTarget audience- 30 - 40year old middle class housewives
This is a little research which i did on the subject and i chose to focus on the women snack intakes since is really vital for women to stay in shape.
These are my ideas which i though about and illustrated them through quick sketches.
The next four images shows the possible ideas which i could have used that related to what i wanted to express.
OUTCOMES
My outcomes in the end were a poster and brochure booklet.I had to go through little under changing to improve the booklet as I felt that it was too plain so, I figured doing a repetition of the message across the booklet front cover.on top previous booklet front and back cover outcome an below new improved design.
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